30 Nov 20

WOOHA BREWING WINS AT THE SCOTTISH BEER AWARDS 2020

WOOHA Brewing Company won at last week’s Scottish Beer Awards ceremony for their WOOAH Hop Pinata IPA.

The 5th annual Scottish Beer Awards, sponsored by Aldi, has released its list of winning beers following a wide ranging competition which involved 35 breweries and 314 beers, all made in Scotland, which were blind tasted by an expert judging panel of over 30 expert tasters.

WOOHA Hop Pinata was launched in the summer of 2020 packing as many malts in as hops into this hearty Scottish-style IPA where big toasty flavours meet a spicy, bitter finish.

A bold strong malt bill balancing the spicy hop flavour, creating an easy to drink bottle conditioned real ale. A punchy, fruity slam on the taste buds!

Hilary Jones, chair of the judging panel, commented “Like most businesses, especially those involved with the hospitality sector, it has been a deeply difficult year for breweries. The great news is that despite multiple obstacles thrown their way in 2020, many Scottish breweries, more than just survived – they adapted and innovated. They have shown resilience, looked after their staff, and continued to produce high quality product despite a rapidly changing business market.
“The Scottish Beer Awards has shown us once again the strength, skills and great people at the heart of our brewing sector and we are delighted to reward the best of them with deserved recognition and medals in advance of the all-important Christmas sales period.”

Sponsors of the competition, Aldi who in their fifth year as headline sponsor, vowed to continue their support to enable brewers to make the most of medals after a difficult year.

Graham Nicolson, Group Buying Director, ALDI Scotland, commented: “ALDI have been title sponsors of the Scottish Beer Awards since its beginnings 5 years ago and we are pleased to be working with so many of the brewers who have been recognised in this year’s competition. It has been a difficult year, but we are proud to have been able to support Scottish breweries by working in partnership with them to progress sales and satisfy growing demand from our valued customers.
“The quality and diversity of Scottish beer continues to be applauded and we are delighted to offer our customers a growing range of interesting and popular beers at all our Scottish stores. Congratulations to all the winners and we look forward to continuing our hard work together in 2021.”

Heather Mcdonald, Managing Director, WOOHA Brewing Company commented “We’re delighted that the team have been recognised for this award.  It’s through their dedication to trying new brews that we constantly innovate our brews.  Hop Pinata just launched this summer and has been well received by our customers for its fruity flavour.”

Over 200 people tuned in live to watch the digital broadcast of the awards winners in a special show broadcast from Glasgow, presented by Des Clarke. The event included live interviews with winners in breweries across the country and guests were able to network via specially designed chat functions.

The event concluded a challenging year for the competition when the business panel had to assess written entries and make decisions as a panel via Zoom. In the taste competition, judges were invited to taste in pairs in series of live socially distanced sessions which were compliant with the COVID guidance for hospitality.

BEST IPA SPONSORED BY BREWERS SELECT
GOLD Split Shift; Fierce Beer
SILVER India Pale Ale; Cross Borders Brewing Company
BRONZE Hop Pinata; WooHa Brewing Company